I'm based in South Yarra and I co-own Joolca, an outdoor gear brand my brother started. I began there packing boxes. Later I got our products into Anaconda and BCF, then spent six years building the support system before AI could do any of it.
For the last two and a half years I've run an AI channel, now at 75,000 subscribers, and built agents for clients. Most of them are overseas because that's where the channel reaches. I'd like more of them to be Australian.
So I can talk margin and OKRs in a planning session, then go and build the workflow myself. Most people do one or the other.